Checkout Conversion: +34% in 90 Days
How I diagnosed a 68% cart abandonment rate, redesigned the checkout flow, and implemented targeted performance optimizations that recovered $2.4M in monthly lost revenue.
Six detailed deep-dives into real engineering challenges — problem, approach, architecture, and measurable results.
How I diagnosed a 68% cart abandonment rate, redesigned the checkout flow, and implemented targeted performance optimizations that recovered $2.4M in monthly lost revenue.
Building a token-based design system that eliminated 87% of UI inconsistencies across 40+ teams — the technical decisions, organizational challenges, and adoption strategy.
Decomposing a 400k LOC Vue 2 monolith into independently deployable micro-frontends using Webpack 5 Module Federation — the good, the painful, and the lessons learned.
A 6-month systematic accessibility remediation — how we diagnosed 847 WCAG violations, built a remediation pipeline, and achieved full WCAG 2.1 AA compliance.
9 months. 300+ components. 1M+ users. Zero downtime. The exact strategy, codemods, and testing approach that made it possible.
A cross-product performance engineering initiative that improved LCP by 71%, INP by 83%, and CLS to 0 — with a measurable 12% revenue impact.